Olympic Pictograms

barakoko cans

THE EXPLORATION

I explored the expressive potential of ink through varying line work and shapes, balancing simplicity with recognizability.

Once I had a solid form such as the head or even the body, I used both Photoshop and Illustrator to digitize and refine my designs. This involved tracing the ink drawings, cleaning up any imperfections, and adjusting proportions to ensure clarity and consistency across the set of pictograms.

Beyond pictograms

Building from the pictograms, I used those same shapes and visuals to build out the rest of the Olympic identity. What began as a functional system of symbols grew into a full visual language, helping me create an identity that feels cohesive, energetic, and easy to recognize across everything.